Coca-Cola Stock (KO) Rises as New Ad Campaign Is Launched

Shares of Coca-Cola (KO) are up after the beverage giant launched a new advertising campaign.

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Coca-Cola has unveiled a new marketing campaign that aims to boost sales of its drinks at restaurants. The new advertisements are being launched to counter sluggish sales at U.S. restaurants amid signs of a weakening economy.

The new ad campaign is unique in that it is first time that Coca-Cola has released advertisements featuring multiple restaurant partners. The commercials flash across different consumers ordering their meals at a number of different restaurant chains, all ending their orders with the phrase, “And a Coke.”

Coca-Cola’s Ad Partners

Restaurant chains that are participating in the ad campaign include Domino’s Pizza (DPZ), Wendy’s (WEN), Sonic, and many others. For restaurants, drinks are high-margin menu items, helping lift profits in an industry that is struggling to attract customers as people dine out less often.

In February of this year, traffic at U.S. restaurants fell 2%, according to data from Black Box Intelligence. And 38% of consumers said they were spending less money at restaurants during the first quarter, based on a survey conducted by Revenue Management Solutions. In 2025, Coca-Cola’s North American organic sales rose 4%, but its domestic unit case volume fell 1%, a sign of weaker demand for its soft drinks.

Is KO Stock a Buy?

Coca-Cola’s stock has a consensus Strong Buy rating among 15 Wall Street analysts. That rating is based on 14 Buy and one Hold recommendations issued in the last three months. The average KO price target of $85.29 implies 11.23% upside from current levels.

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