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Hasbro CEO thinks the video game industry needs to "think about things differently"
Hasbro CEO Chris Cocks believes the video game industry needs to re-evaluate its approach due to rising development costs and stagnant audience growth. He suggests exploring international talent pools and finding innovative, high-quality uses for AI in games. Cocks also highlighted Hasbro’s successful strategies, including leveraging strong brands like Magic: The Gathering Arena and focusing on traditional, high-quality game publishing rather than complex free-to-play models.