Liquor Price Insider March 27 Price Release: Xi Jiu Junpin Slightly Decreases by 1 Yuan per Bottle

Sina Finance’s “Liquor Price Reference” is officially launched, allowing you to grasp the real market prices of well-known liquors.

Sina Finance’s “Liquor Price Reference” has collected data over the past 24 hours, showing that the average terminal retail price of major Chinese liquor products slightly increased on March 27. If each major product is packaged and sold together, the total price today is 9,914 yuan, a moderate increase of 10 yuan compared to yesterday. The overall market performance is stable, with the prices of high-end products from the Moutai series rising, slightly lifting the market focus.

Today, there are 11 major liquor products in the market, with six increasing, three decreasing, and two remaining stable. In terms of increases, Guojiao 1573 leads with a rise of 5 yuan/bottle, achieving three consecutive days of increases; Gujing Gong Gu 20 increased by 4 yuan/bottle; premium Moutai rose by 3 yuan/bottle, marking five consecutive days of gains and reaching a new one-month high; Feitian Moutai, Qinghua Lang, and Shuijing Jian Nan Chun all saw slight increases of 1 yuan/bottle. On the downside, Wuliangye 1618 saw the largest drop, falling by 3 yuan/bottle to a 30-day low; Yanghe Dream Blue M6+ and Xijiu Junpin both decreased slightly by 1 yuan/bottle. Wuliangye Pu 58 and Qinghua Fen 20 prices remained unchanged.

The “Liquor Price Reference” collects daily data from approximately 200 collection points distributed across major regions nationwide, including but not limited to designated distributors of liquor companies, social distributors, e-commerce platforms, and retail outlets. The raw sampling data reflects the real transaction terminal retail prices handled at each point over the past 24 hours, aiming to provide an objective, scientific, and fully traceable dataset on the market prices of well-known liquors. With the official i-Moutai platform starting to sell Feitian Moutai at 1,499 yuan/bottle on New Year’s Day and premium Moutai at 2,299 yuan/bottle on January 9, the magnetic influence of this new channel on the terminal retail prices of these two products is gradually becoming apparent. The daily liquor prices published by the “Liquor Price Reference” follow a calculation rule weighted by real transaction volumes, and we have incorporated quantifiable prices into the calculation of terminal retail prices for both liquor products.

[Click to access the Liquor Price Reference and view real liquor prices]

In important news for the liquor industry, the well-known auction house Sotheby’s recently released its 2025 wine and spirits market report, showing a recovery trend in the global secondary market for alcohol, with increased attention to Chinese liquor in the international auction market. The report indicates that the total transaction value of alcohol auctions is expected to grow by 12% year-over-year to $127.5 million in 2025, with spirits contributing about 20% to the total transaction value, maintaining the top spot in transaction prices for the sixth consecutive year. Among them, Guizhou Moutai ranked second in global spirits auction share with 16%, becoming the only Chinese liquor brand to enter the top tier of the list. Throughout the year, Sotheby’s held 69 auctions, selling 26,509 lots and attracting buyers from 63 countries and regions, of which about one-third were first-time participants, showing a trend toward a younger buyer demographic. Additionally, Sotheby’s launched a special auction for Chinese aged liquors, featuring multiple batches of Moutai products, including the 1981 “Five-Star” Guizhou Moutai, the 1983 “Five-Star” Guizhou Moutai, the “Big Feitian” produced between 1983 and 1985, and “Iron Cap” Moutai from 1986 to 1996.

[Click to access the Liquor Price Reference and view real liquor prices]

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责任编辑：李思阳