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BOSS Zhipin: Full-Year 2025 Revenue of 8.27 Billion Yuan, Up 12.4% Year-over-Year
Sina Tech News, March 18 — BOSS Zhipin has released its Q4 2025 and full-year financial reports.
The financial data shows that BOSS Zhipin’s revenue for Q4 2025 was 2.08 billion yuan, a 14.0% increase year-over-year; full-year revenue for 2025 was 8.27 billion yuan, up 12.4% year-over-year. Of this, recruitment revenue from enterprise clients in Q4 2025 was 2.07 billion yuan, a 14.6% increase year-over-year; for the full year, recruitment revenue from enterprise clients was 8.19 billion yuan, up 12.7% year-over-year.
As of December 31, 2025, the number of paying enterprise customers reached 6.8 million, an 11.5% increase year-over-year.
On the job seeker side, the conversational AI assistant “ZhiShanShan” saw a month-over-month increase of over 200% in user scale during Q4.
On the recruitment side, users utilizing AI deep search increased query length by several times compared to traditional search, with the reuse rate of this feature doubling since the beginning of the year. Additionally, among recruiters using BOSS Zhipin interview rooms, 30% are now using AI to assist with interview content summaries.
In research, BOSS Zhipin’s Nanbeige self-developed model continues to be iterated and explored by the North and South Pavilion Labs.
Along with the financial report, BOSS Zhipin announced two shareholder return plans:
First, starting from 2026 and over the next three years, the company will distribute no less than 50% of its adjusted net profit annually as dividends or buybacks. The financial report shows that in 2025, the company achieved an adjusted net profit of 3.6 billion yuan.
Second, the company extended its $250 million buyback plan, originally scheduled to end in August 2026, to August 2027, and increased the buyback cap to $400 million. Previously, it paid out $80 million in dividends in October 2025 and has conducted multiple buybacks since February 2026.
In 2025, BOSS Zhipin maintained strong user growth, with the platform’s average monthly active users reaching 60.7 million, a 14.5% increase year-over-year.
Additionally, the number of new AI-related job postings on the platform each month in 2025 grew by 74.1% compared to the previous year, outpacing the 8.5% growth in 2023 and 36.5% in 2024. AI-related positions in electronics, semiconductors, and AI saw a 162% year-over-year increase, with demand in consumer retail, logistics, and manufacturing sectors doubling across the board.