OpenAI Abandons Sora Video Generation Application Due to Lack of Business Model

WealthCoffee · 2026-03-25T07:07:03+00:00

OpenAI announces the termination of Sora application services, thanking users for their support, and states it will release details on the shutdown timeline and guidelines for preserving works. Internet users have responded with mixed reactions, expressing disappointment and nostalgia.

WealthCoffee

2026-03-25 07:07:03

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Caixin: “We are about to terminate the Sora app service. We sincerely thank every user who has created, shared content, and built communities using Sora. Your creations with Sora are truly meaningful, and we understand that this news will be disappointing to many.” On February 24th, local time, OpenAI’s AI video generation app Sora announced on social media platform X that OpenAI will provide more information later, including the schedule for discontinuing the app and API, as well as details regarding content retention.

Netizens in the X comment section expressed their feelings. Some lamented, “The first week using Sora was the happiest time I’ve had with AI videos.” Others referenced OpenAI’s competitor xAI, sharing a humorous image featuring Elon Musk, founder of xAI, making a “peace” sign at Sora’s “funeral.”

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