"Market Scarcity" and "Incremental Value Creation"

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On March 22, at the China Development High-Level Forum 2026 Annual Meeting titled “China in the 15th Five-Year Plan: High-Quality Development and Co-Creating New Opportunities,” Premier Li Qiang delivered a keynote speech and put forward a core assertion that is both practically targeted and theoretically forward-looking: “The market has become a scarce resource, but it can also be continuously created.” This not only accurately summarizes the current state of the global macroeconomic operation but also provides an innovative approach for China’s high-quality development and for the global economy to emerge from its downturn.

In the framework of classical economics, scarcity is usually attributed to the physical limitations of traditional production factors such as natural resources, labor, and capital. However, with the evolution of globalization and the widespread advancement of productivity, the “market”—the collective entity of effective demand and trading networks—has undergone a structural shift in its attributes, gradually becoming a key bottleneck that dominates economic cycles. Currently, the “scarcity” of the market mainly stems from the relative contraction of global effective demand and artificially imposed institutional segmentation. After experiencing multiple economic cycles and shocks from geopolitical conflicts, the overall global purchasing power growth shows a trend of diminishing marginal returns, and the market capacity for traditional manufacturing and bulk consumer goods is approaching saturation. More severely, some economies have adopted unilateral and protectionist measures, fragmenting the once unified global market into regional blocks. From an economic principle perspective, such non-market interventions block the free flow of factors, significantly increase institutional transaction costs for cross-border trade, and force the disruption of supply and demand matching that could have been achieved through comparative advantage, further intensifying the scarcity of “reachable markets.”

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