315 Investor Protection | Jinyinying Fund: Compliance and Transparency Safeguard Investor Rights, Enhance Sense of Gain and Achieve Mutual Progress

In recent years, the size of the public mutual fund market has continued to expand, with increasingly diverse product types, making it an important channel for ordinary investors to participate in the capital market and achieve wealth preservation and appreciation. According to data published by the Asset Management Association of China, as of the end of January this year, the total size of public mutual funds reached 37.77 trillion yuan, with a total of 13,725 funds.

On the occasion of International Consumer Rights Day (March 15), public mutual funds, as a key link connecting the capital market with the wealth of hundreds of millions of residents, are focusing on how to better protect investors’ legal rights and build a trustworthy brand image, becoming a hot topic in the industry.

In fact, under the guidance of the “Action Plan for Promoting High-Quality Development of Public Mutual Funds” issued last year, the ecological system of the public mutual fund industry has undergone a systematic restructuring. Recently, with the official implementation of the “Guidelines for Performance Benchmarks of Publicly Offered Securities Investment Funds,” the industry has once again experienced a profound transformation regarding “transparency” and “rational understanding,” moving from “seeing flowers in the fog” to “transparent and clear,” allowing ordinary investors to make investment decisions in a fairer, more transparent, and regulated market environment.

The mission of public mutual funds is to provide professional financial services to the broad masses of ordinary people. This inclusive nature requires us to prioritize investors’ interests. The transparency and regulation guaranteed by the system are the moat that has earned the market’s long-term trust in public mutual funds.

As a member of the industry, Golden Eagle Fund has been established for 23 years, always adhering to compliant operation, placing the interests of holders first, with reverence and prudence. Golden Eagle Fund believes that stable investment performance is the foundation for safeguarding holders’ interests, while compliance risk control measures—such as setting trading boundaries, managing credit risks, and anti-money laundering reviews—are essential for ensuring investment stability and preventing risks, thereby maximizing returns. Only by coordinating investment and compliance risk control can a long-term, healthy positive cycle be formed.

Meanwhile, fund products differ from consumer goods; the completion of product sales marks the beginning of service. After-sales service, financial education, and companionship should be emphasized equally to avoid focusing solely on sales. Enhancing customer-centric demand response and solutions, strengthening financial education service systems, valuing customer experience and companionship, enriching service scenarios, and improving service levels are crucial. Helping investors fully understand risks, establishing rational investment concepts, and viewing market short-term fluctuations with a long-term perspective can ultimately improve the sense of gain among fund investors.

Public mutual funds are related to people’s livelihood and well-being, carrying significant importance. For a long time, Golden Eagle Fund has vigorously promoted a culture of rational investing, actively carried out financial education activities and anti-fraud campaigns, empowered “elderly care,” popularized pension finance, and enhanced investors’ legal awareness and risk prevention consciousness. We deeply recognize that improving investor service levels is both a development requirement and a market opportunity. Golden Eagle Fund will uphold the “great national cause,” keep in mind its strategic positioning in finance, and serve the national strategy and the broad investor base through high-quality development.

Risk reminder: Funds are subject to risks; investments should be cautious.

(Edited by: Xu Nannan)

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