Daodao Quan: This Year Brand Investment to Shift Toward Online, Content, and Terminal Sales Drive, Pursuing Maximum ROI

LightningPacketLoss · 2026-03-20T22:14:29+00:00

Daodao Quan indicated at investor relations activities that in 2025, sales expenses will optimize structure, maintaining steady market investment and personnel expenses, with brand promotion unaffected. In 2026, it will continue to strengthen channel expansion and precision brand deployment, pursuing higher return on investment.

LightningPacketLoss

2026-03-20 22:14:29

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On March 20th, DaDaoQuan released an Investor Relations Activity Record. It disclosed that the company’s sales expenses are expected to decrease in 2025 mainly due to optimizing the advertising expense structure and directing funds more precisely. However, expenses related to sales personnel, marketing investments, and channel expansion will still steadily increase. Therefore, there will be no negative impact on the company’s brand promotion and channel development. For 2026, the company plans to maintain its focus on channel expansion, end-user sales, and personnel investment in sales expenses; brand investments will become more targeted and efficient, leaning towards online, content, and end-user sales. The expense ratio will remain within a reasonable range, aiming to maximize return on investment.

(Company Announcement)

(Edited by: Wang Can, Lin Chen)

Keywords: Food

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