The State Administration for Market Regulation: Strictly regulate, inspect, and punish live-streaming sales and online food sales.

Today (March 16), it was learned that to further strengthen the primary responsibilities of online food trading platforms and online operators, the General Administration of Market Supervision has launched a series of actions to improve compliance and quality in online food safety. The series focuses on addressing three major issues strongly reflected by consumers: First, strictly regulate chaotic live streaming sales, urging live streaming platforms, rooms, and hosts to strictly implement the “Supervision and Management Regulations on Food Safety Responsibilities for Live E-commerce Operators,” which took effect on March 20. This includes clarifying responsibilities, enforcing the sales ban list, and preventing misleading marketing language. Second, strictly investigate the qualifications of online food products, urging platforms to perform substantive review obligations to prevent foods from being listed or sold without proper food production and operation licenses, or using false or counterfeit credentials. Third, severely punish false advertising, urging online food operators to truthfully display information such as origin, ingredients, and functions of foods, and prevent the use of inappropriate language related to disease prevention or treatment to deceive consumers. (CCTV News)