Liu Qiangdong of JD.com states he has received five large yacht orders; becoming a ship captain has been his "childhood dream."

Tech Home, February 25 — JD.com founder and Chairman Liu Qiangdong recently announced the creation of an independent yacht brand, Sea Expandary. He plans to invest 5 billion RMB in Guangdong to develop the entire yacht industry chain, including R&D, manufacturing, sales, operations, leasing, brokerage, and services. He hopes to launch affordable yachts priced around 100,000 RMB with spacious interiors in the future.

According to 21st Century Business Herald today, Liu Qiangdong explained that his decision to enter the industry is based on industry trend analysis and his personal growth experience. He revealed that becoming a captain has been “a childhood dream.” He also emphasized that the company already has orders on hand.

Additionally, Southern Metropolis Daily reported that Liu Qiangdong shared that after discussing his ideas with many foreign friends and based on their trust in him, he has received orders for five large yachts, with an average selling price of 60 million euros per ship (Note: current exchange rate approximately 487 million RMB).

Liu Qiangdong stated that his family has a long history of water-based living. Due to policy changes, they settled in Suqian. He initially aspired to become a village chief but later shifted his dream to becoming a captain.

Liu Qiangdong also mentioned that this investment is a personal decision. He will not be directly involved in operations or management, and most of his time and energy will remain focused on JD.com.