JD.com Self-operated Home Improvement Makes Grand Debut, Using AI to Reconstruct Industry Standards and Enhance User Experience

JD Launches New AI-Powered Home Renovation Brand — JD Home Renovation

On March 13, JD officially launched its new AI smart home renovation brand, JD Home Renovation. Using a self-operated model, it redefines industry standards and drives the intelligent and standardized upgrade of the home renovation sector with AI and a super supply chain. The company aims to provide consumers with a one-stop, fully integrated smart home solution. On the same day, JD Home Renovation unveiled a pioneering high-integration intelligent product developed independently based on the JoyAI large model, and introduced an industrialized delivery platform. With smarter, more user-friendly smart products and more transparent, efficient smart services, JD is reshaping the home renovation experience for users.

JD Group SEC Vice Chairman and CEO Xu Ran stated that the home renovation industry involves many categories, with dispersed suppliers, leading to pain points such as fragmented communication, opaque pricing, and lack of after-sales support. JD aims to solve these issues through standardization, transparency, and intelligence. In terms of products, JD will use standardized processes, transparent pricing, and intelligent capabilities to help consumers bypass complex coordination and verification, pushing the industry from the “assembly machine era” into the “brand machine era.” Regarding pricing, JD’s self-operated home renovation, supported by a global brand-connected super supply chain, is committed to finding the most cost-effective home renovation, furniture, and appliance products, becoming a platform where users can confidently and worry-free choose. For services, JD’s industrialized delivery platform ensures construction quality and service experience through standardized processes, eliminating after-sales gaps and providing trustworthy, one-stop home renovation solutions.

Famous financial writer Wu Xiaobo, attending as a special guest, resonated deeply. He believes JD Home Renovation’s use of AI to tackle the “hard nut” of home renovation, leveraging platform and supply chain advantages to create integrated smart home services, truly returning technology to human needs. He pointed out that the ultimate goal of AI-powered smart home renovation is to make it accessible to everyone, allowing more people to live in “good houses,” giving technology genuine warmth.

Addressing common consumer issues such as substandard materials, poor construction quality, and impractical designs, JD Home Renovation offers a full-chain intelligent solution based on its super supply chain. In the product selection phase, over 500 professional procurement staff source directly from 14 countries worldwide, offering a comprehensive, one-stop, integrated home renovation supply chain system. Large-scale purchasing enables better prices, reducing the cost of standard imported materials, making it easier and safer for consumers to buy and use. During construction, JD has innovated an industrialized delivery platform to replace consumers’ need to oversee workers and monitor sites. Currently, over 5,200 direct-managed industrial workers across 10 major trades ensure standardized delivery. In design, JoyAI collaborates with 101 global design masters and over 1,000 dedicated designers, utilizing JD’s active user experience data from over 700 million users to produce tailored residential designs for different lifestyles. Ultimately, leveraging JD’s super supply chain, JD Home Renovation’s three major renovation packages are upgraded to AI-powered smart renovation solutions, offering one-stop customized options for basic, improved, and luxury user needs.

Today, more families are eager for whole-house smart systems, but high costs, complex operations, and disconnected ecosystems dampen enthusiasm. To address this, JD Home Renovation, based on JoyAI’s large model capabilities, has innovated an integrated smart home product category. Supported by supply chain advantages, it offers affordable prices, allowing consumers to enjoy a smart home experience worth tens of thousands of dollars with a budget of just a few thousand. The initial launch features new products such as AI smart doors, intelligent water purifiers, window-style fresh air systems, and all-in-one bathroom cabinets—combining functions, space optimization, and smooth user experience, all ready to use after scanning a QR code. Additionally, JD Home Renovation introduces standard smart products like smart screens, promoting cross-brand integration of powered devices into the JoyAI large model, enabling full-home appliance and furniture connectivity. In the future, JD Home Renovation will upgrade the smart home entry point to a thinking household hub, capable of controlling smart devices, scheduling services, and shopping, creating interconnected smart home scenarios for thousands of households.

The new chapter of JD Home Renovation marks a key step in JD’s deep integration of AI and super supply chain capabilities into the “home ecosystem.” JD will also fully establish a presence in JD MALL, aiming to cover 30 cities nationwide by 2026 to meet diverse home renovation and upgrade needs. With the vision of building the largest home renovation platform in the country, JD Home Renovation will open its franchise model to industry partners, fostering a healthy new ecosystem. The goal is to achieve GMV exceeding 30 billion yuan within three years, helping more families embrace a smarter, better life.