Three senior executives promoted on the same day! "Western + Guorong" securities integration advances further

21st Century Business Herald Reporter Cui Wenjing

Western Securities completes a new round of management restructuring, with three core business leaders simultaneously promoted to Vice General Managers.

On November 17th, following the announcement of the board resolution, Zhao Yinghua, Yin Tao, and Shen Guoqiang, senior executives who have long served at Western Securities, were collectively promoted.

It is noteworthy that this personnel adjustment focuses on front-line business, with the three new vice presidents taking on responsibilities in asset management, wealth credit, and investment business. This layout directly targets the most promising business areas after the integration of Western Securities and Guorong Securities.

This management restructuring is not an isolated event. Previously, Western Securities had initiated forward-looking organizational restructuring, including merging related departments and expanding business functions, paving the way for subsequent business integration.

Three Assistant General Managers Promoted to Vice General Managers on the Same Day

On November 17th, Western Securities officially announced the completion of a new round of senior management team formation. This personnel arrangement involves several core management positions, with the most notable being the simultaneous promotion of three internal Assistant General Managers— Zhao Yinghua, Yin Tao, and Shen Guoqiang—who were officially appointed as Vice General Managers.

According to the latest appointments, the three new vice presidents have clear responsibilities: Zhao Yinghua will oversee institutional business, research, and asset management; Yin Tao will focus on wealth management and credit business; Shen Guoqiang will be responsible for investment-related businesses.

In addition to the three new vice presidents, the board secretary position has also changed, with former securities affairs representative Yuan Xing transferring to the role of Secretary of the Board.

Meanwhile, other senior management team members at Western Securities remain unchanged. Chairman Xu Zhaohui and General Manager Qi Bing continue in their roles, and key positions such as Compliance Director, Financial Director, and Chief Information Officer have not been altered.

It is worth noting that prior to this senior management adjustment, Western Securities had already launched a series of organizational reforms, laying the groundwork for future mergers and acquisitions.

Specific measures include merging the Derivatives Trading and Market-Making Department with the Securities Investment Department to form the “Equity and Derivatives Business Department”; adding a new function of “Fixed Income Asset-Related Strategy Investment” based on the original responsibilities of the Fixed Income Department; and renaming the “Capital Markets Department” to “Capital Markets Department (Strategic Client Department),” while strengthening its strategic client management functions within the investment banking sector. These organizational adjustments have laid a solid foundation for the new management team to quickly promote business integration after taking office.

“The Three Pillars” in Place, Facing the Integration Test

This management team adjustment is a key step for Western Securities following its successful acquisition of Guorong Securities in September this year. The responsibilities of the three new vice presidents also face new opportunities and challenges due to the merger.

After taking office, Zhao Yinghua will focus on asset management, which is regarded as a strategic priority in this integration.

According to Western Securities’ semi-annual report, as of the first half of 2025, the total asset management scale of Western Securities reached 39.517 billion yuan, a 10.48% increase from the end of last year. However, revenue from this business declined by 10.29% year-on-year, indicating that a better balance between scale expansion and efficiency improvement is still needed.

It is noteworthy that Guorong Securities has already established a certain foundation in asset management. Moving forward, Zhao Yinghua’s key task will be to promote effective integration of the research and investment systems of both companies, optimize product structure layout, and fully implement the strategic path of “investment asset management and investment banking asset management” for coordinated development.

In the wealth credit business sector, Yin Tao will undertake the important mission of exploring new growth opportunities.

This seasoned securities professional with 18 years of experience has been a key practitioner in Western Securities’ transformation toward wealth management. Under his active promotion, Western Securities’ wealth business structure has continued to optimize, with the proportion of non-channel businesses significantly increased, and the scale of margin financing and securities lending doubled compared to the start of the “14th Five-Year Plan.” Performance reports show that Western Securities’ wealth management revenue in the first half of 2025 reached 542 million yuan, a year-on-year increase of 42.42%.

Facing new missions in the investment sector, Shen Guoqiang needs to focus on improving the overall profitability of proprietary trading.

In the first half of 2025, Western Securities’ proprietary investment income was 1.024 billion yuan, a 13.51% decrease from the same period last year. Balancing the proprietary resources of Western Securities and Guorong Securities, maintaining steady performance in fixed income businesses, and focusing on increasing profit contributions from equity investments and derivatives will be the work goals for Shen Guoqiang leading Western Securities’ investment business.