Adidas' 2025 revenue reaches a historic high of 24.8 billion euros

DoNews March 4th reported that Adidas announced its Q4 and full-year 2025 financial results on March 4th. The financial report shows that in 2025, Adidas achieved a record high global revenue of €24.8 billion. In constant currency terms (same below), this represents a 13% year-over-year increase (excluding Yeezy impact); operating profit increased by 54% year-over-year to €2.06 billion; and gross profit margin also improved by 0.8 percentage points year-over-year to 51.6%.

In Q4 2025, Adidas’s global revenue reached €6.1 billion, a 11% increase year-over-year; the company’s gross profit margin remained strong, rising 1 percentage point from the previous year to 50.8%.

On the same day, Adidas officially announced that the CEO of Gorden will serve until December 31, 2030. Adidas stated that over the past three years, Gorden has successfully led the company’s transformation. Under his leadership, Adidas has achieved significant operational and financial progress in a challenging environment, laying a solid foundation for sustainable revenue and profit growth in the future.

As one of Adidas’s most important strategic markets, Greater China has seen 11 consecutive quarters of growth. The financial report shows that Adidas’s revenue in Greater China for 2025 was €3.62 billion, a 13% increase year-over-year; Q4 revenue was €850 million, a 15% increase.

Regarding the Chinese market, over the past year, Adidas has shined not only in top sports events nationwide, such as the North Marathon and Shanghai Half Marathon, but also showcased the “POWER OF THREE” theme at the 2026 Spring/Summer Shanghai Fashion Week, culminating in a grand show that created a positive cycle from the sports field to the streets, to the runway, and back to the sports field.

In terms of channel expansion, Adidas adheres to a high-quality store development strategy. In 2025, new stores opened in popular commercial areas such as Anfu Road and Xintiandi in Shanghai, Zhangyuan, Xintiandi in Wuhan, and Wangfujing in Foshan, as well as actively expanding into emerging markets to create better shopping experiences for a broader consumer base.

Online, Adidas also partnered with Tmall and other platforms to spark sales of the new Chinese-style and Three-Leaf Cabbage pet series.

The financial report shows that in 2025, Adidas’s sports performance and athleisure businesses both achieved double-digit growth. Among them, footwear revenue increased by over 12% year-over-year, with running shoes like the ADIZERO 0 series growing over 30%; apparel revenue grew by 15%, and accessories revenue increased by 6%.