Larry Ellison makes a $6 billion acquisition of Paramount, with his son David taking over the new media empire

Oracle founder Larry Ellison has undertaken an ambitious strategic move—investing $6 billion to acquire the American media giant Paramount, officially bringing this historic media company into his business portfolio. For Ellison, whose personal assets exceed $260 billion, this investment, while substantial, is relatively small compared to his vast wealth.

Larry Ellison’s Strategic Layout

This acquisition was led personally by Ellison’s only son, David Ellison. Through this merger, renowned media brands under Paramount, including CBS, MTV, and others, have come under the control of the Ellison family. In contrast, the Redstone family, which previously controlled Paramount, has completely exited, marking a significant shift of power in the media industry.

David Ellison Becomes New CEO, Fulfilling Family Dream

The reorganized company is now valued at $28 billion, with David Ellison appointed as the new CEO and Chairman. As the family heir, David has not only fulfilled the mission of “inheriting the family business” but also pursued his own passion and dreams in the media industry. His appointment reflects the Ellison family’s trust in the next generation of leadership and signals that this media empire will enter a new phase of development.

Outlook for the Integration of Paramount’s Strong Media Assets

Paramount owns a series of heavyweight media assets, including CBS Television Network and MTV, which will become core competitive advantages for the new group. This acquisition not only represents Larry Ellison’s expansion beyond the tech sector but also highlights the continued interest of top global billionaires in the traditional media market. Whether the new management can effectively integrate these assets and unlock their market potential will be a key focus in the industry.

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