The soft drink industry is experiencing growth fueled by innovation in natural, low-sugar, and functional beverages, alongside digital transformation and expansion into adjacent categories like RTD alcoholic drinks. Despite rising input costs and tariff uncertainties that squeeze margins, companies like Coca-Cola, PepsiCo, Monster Beverage, Keurig Dr Pepper, and Vita Coco are expected to outperform through continued investment in innovation and digital capabilities. The industry maintains a positive outlook, with a Zacks Industry Rank signaling bright prospects, and several key players are highlighted as stocks to watch.
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Zacks Industry Outlook Highlights The Coca-Cola, PepsiCo, Monster Beverage, Keurig Dr Pepper and Vita Coco
The soft drink industry is experiencing growth fueled by innovation in natural, low-sugar, and functional beverages, alongside digital transformation and expansion into adjacent categories like RTD alcoholic drinks. Despite rising input costs and tariff uncertainties that squeeze margins, companies like Coca-Cola, PepsiCo, Monster Beverage, Keurig Dr Pepper, and Vita Coco are expected to outperform through continued investment in innovation and digital capabilities. The industry maintains a positive outlook, with a Zacks Industry Rank signaling bright prospects, and several key players are highlighted as stocks to watch.