LiveRamp is integrating Scowtt’s predictive AI models into its data collaboration platform to enhance real-time decision-making for customers using first-party data. This partnership aims to unlock AI-powered optimization by leveraging LiveRamp’s privacy-centric data capabilities with Scowtt’s AI, enabling brands to improve marketing efforts, customer engagement, and business outcomes. The collaboration will help businesses activate their data for more efficient and intelligent operations.
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LiveRamp to Integrate Scowtt's Predictive AI Models Into its Data Collaboration Platform
LiveRamp is integrating Scowtt’s predictive AI models into its data collaboration platform to enhance real-time decision-making for customers using first-party data. This partnership aims to unlock AI-powered optimization by leveraging LiveRamp’s privacy-centric data capabilities with Scowtt’s AI, enabling brands to improve marketing efforts, customer engagement, and business outcomes. The collaboration will help businesses activate their data for more efficient and intelligent operations.