Amer Sports’ key brands, Arc’teryx and Salomon, are experiencing significant growth and increasing brand relevance globally. Both brands showed strong search trend increases in Q4 2025, with UBS analyst Jay Sole projecting continued growth driven by direct-to-consumer expansion, multi-channel strategies, and international market penetration. The company is poised for a strong Q4 earnings report, with strategic focus on store expansion and product launches in high-growth categories.
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Growth Engine at Amer Sports Appears on Track
Amer Sports’ key brands, Arc’teryx and Salomon, are experiencing significant growth and increasing brand relevance globally. Both brands showed strong search trend increases in Q4 2025, with UBS analyst Jay Sole projecting continued growth driven by direct-to-consumer expansion, multi-channel strategies, and international market penetration. The company is poised for a strong Q4 earnings report, with strategic focus on store expansion and product launches in high-growth categories.