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Morning Minute: PwC Says Crypto Adoption Has Passed The Point of No Return
Morning Minute is a daily newsletter written by Tyler Warner. The analysis and opinions expressed are his own and do not necessarily reflect those of Decrypt. Subscribe to the Morning Minute on Substack. GM! Today’s top news:
🏛️ PwC Says Institutional Crypto Adoption Has Passed the Point of No Return One of the biggest concerns of crypto under the Trump presidency has been—what happens if the political winds shift in 2026 or 2028? Well, PwC says you have nothing to worry about. 📌 What Happened According to PwC, institutional adoption of crypto has crossed a threshold where it is no longer reversible, marking a structural shift in how large financial players interact with digital assets. PwC’s assessment points to sustained engagement across custody, trading, settlement, tokenization, and onchain financial infrastructure, even through periods of market volatility and regulatory uncertainty. Rather than institutions testing crypto on the margins, PwC says firms are now building long-term strategies and systems around it, making a full retreat impractical even if market conditions deteriorate.
🧠 Why It Matters The signal here is not just what PwC said in the report. It is that PwC is saying it at all. A Big Four accounting firm weighing in on crypto adoption carries a different kind of weight than commentary from exchanges, venture firms, or protocol founders. They weren’t issuing reports like this in 2021. Now more and more big TradFi players are paying attention and publishing thought leadership on crypto. As for the substance of the report, it also speaks directly to one of the biggest lingering concerns around crypto - the idea that a political shift in 2028 could unwind the progress made over the past two years. PwC’s assessment suggests the opposite. Once institutions commit to crypto and everything that goes with it (custody systems, compliance frameworks, tokenized products, onchain settlement infrastructure, etc), walking away becomes too expensive. These are multi-year investments embedded in core business processes, not experiments that can be flipped off with a change in administration.
We may actually be making enough progress right now to set crypto up for decades. And the biggest players are finally taking notice…
🌎 Macro Crypto and Markets A few headlines that stood out:
In Corporate Treasuries / ETFs
In Memes / Onchain Movers
💰 Token, Airdrop & Protocol Tracker
🚚 What is happening in NFTs?