From retail-driven to institutional resonance, how does BNB Chain realize an ecosystem of internal harmony and mutual benefit?

In 2025, an interesting phenomenon quietly unfolded on BNB Chain: retail investors continue to seek the thrill of high-frequency trading here, while traditional financial institutions are simultaneously deploying long-term assets, and project teams are cleverly building bridges between the two. This seemingly contradictory coexistence actually reflects BNB Chain’s unique “internal harmony” operational logic—internal compatibility, mutual coordination, and mutual appreciation.

Looking back at 2025, BNB Chain is no longer a stage for a single role but an open ecosystem accommodating diverse needs. With heavyweight institutions like BlackRock, China Merchants Bank International, Circle, and others entering one after another, BNB Chain is experiencing a quiet but profound transformation from a “paradise for crypto retail investors” to a “platform for the coexistence of TradFi and crypto.”

The “Triple Play” of BNB Chain in 2025: Retail Traffic, Institutional Assets, Ecosystem Vitality

Data most intuitively reflects this change. Throughout 2025, BNB Chain delivered a comprehensive growth report:

  • Independent addresses surpassed 700 million, with over 4 million daily active users, and the transaction ecosystem remains vibrant
  • Daily transaction volume peaked in October at 31 million, setting a new historical high
  • On-chain asset value increased by 40.5% annually, with TVL steadily rising
  • Stablecoin market cap doubled, reaching a scale of $14 billion
  • Compliance RWA asset deployment reached $1.8 billion, with real-world assets on-chain becoming the new normal

But the stories behind these numbers are far more worth paying attention to than the statistics themselves.

In the first half of the year, centered around @Four_FORM_ platform, multiple waves of Meme trends erupted one after another, with tokens like $FLOKI, $Cheems, $BROCCOLI rapidly heating up, reigniting retail participation enthusiasm. In the second half, Chinese Meme communities kicked off a new round of carnival, with projects like $BinanceLife becoming focal points for Chinese users. Meanwhile, the usage frequency of stablecoins steadily increased—assets like $USDC, $USDT, $USD1, $U are playing increasingly important roles in payments, lending, and yield products, with institutions like Circle and BlackRock choosing to deploy their asset products first on BNB Chain.

This parallel dual-track phenomenon reflects that BNB Chain is carrying two completely different but non-interfering capital flows.

Why Do Institutions Favor BNB Chain? The Triangle Support of Low Cost, High Performance, and a Complete Ecosystem

Traditional financial institutions choosing BNB Chain as their first entry point is no accident. Cases such as BlackRock deploying BUIDL cash management funds, China Merchants Bank International issuing a $3.8 billion money market fund CMBMINT, and Circle deploying interest-bearing stablecoins like USYC (with a supply exceeding $1.5 billion) on BNB Chain reveal the logic behind their choices.

First is the advantage of cost and performance. BNB Chain is renowned for low Gas fees and high transaction speed. Compared to Ethereum mainnet’s high costs and congestion risks, it provides a friendly technical environment for high-frequency financial products. This is crucial for institutions that need to handle大量微交易和即时清算。

Second is the breadth of the user base. Relying on years of accumulation by Binance, BNB Chain has the most diverse global user distribution, covering Asia, emerging markets, and other growth potential regions. BUIDL can directly serve as collateral for Binance trading, entering a CEX user market of hundreds of millions, enabling institutional assets to reach an unparalleled scope as soon as they go on-chain.

Third is the maturity of the ecosystem infrastructure. After years of development, BNB Chain has formed a complete ecosystem including DeFi trading, lending, derivatives, and more. Institutional token products launched on-chain can immediately connect with mature protocols like Venus, ListaDAO, PancakeSwap, forming a complete application scenario loop. For example, CMBMINT can serve as collateral across multiple lending protocols, and USD1 is deeply integrated into various yield strategies.

It is this combination of three dimensions that makes BNB Chain the preferred gateway for traditional institutions entering blockchain in 2025.

The “Internal Harmony” of Retail, Institutions, and Project Teams: Mutual Needs, Non-Interference, and Collaborative Development

With the entry of TradFi, the user structure on BNB Chain has become more complex and diverse, but this complexity has instead fostered a surprising phenomenon—different roles play their strengths within the same ecosystem, forming a kind of internal harmony.

Retail investors still serve as traders and liquidity providers. Meme trends continue to attract large participation, and high-leverage platforms like PerpDex have become playgrounds for intraday traders due to low Gas costs. Meanwhile, protocols like ListaDAO offer diversified vault strategies—covering assets like BNB, USD1, USDT—allowing retail investors to earn passive income through portfolio strategies. The influx of institutional assets has not squeezed out retail space; instead, it deepens liquidity pools and enhances trading liquidity and strategic diversity.

The role of institutions is asset issuers and long-term capital sources. They tokenize real-world assets (fund shares, bonds, cash management tools) on-chain and circulate funds through protocols like Venus and ListaDAO. Smart liquidation and real-time settlement mechanisms greatly reduce administrative costs and delays compared to traditional finance.

Project teams act as key connectors. Native projects like PancakeSwap, Venus, and Lista DAO serve both the traditional needs of retail investors and proactively adapt to institutional issuance of RWA and interest-bearing assets. This bidirectional connection not only expands application scenarios but also creates a larger ecosystem—retail investors can trade institutional products, and institutional funds can participate in DeFi yields. Asset pathways evolve from isolation to interconnection.

All this coexistence is rooted in BNB Chain’s maximal openness and inclusiveness. It is not a proprietary chain designed for a specific user group but provides a broad and deep open platform where all participants can find suitable operational models.

From Traffic Competition to Genuine Revenue: The Transformation Path of BNB Chain Ecosystem Projects

Meme hype inevitably experiences moments of decline, but projects on BNB Chain have not passively waited; instead, they actively seek to shift from “traffic dependence” to “real income.”

The case of ListaDAO is most representative. By binding stablecoins like USD1 and U, it creates a complete capital cycle of collateralization, lending, and interest generation, with TVL surpassing $2 billion, forming a self-sustaining business model. Aster’s transformation is even more radical, starting from perpetual contracts, gradually expanding to on-chain US stock derivatives trading, and then issuing USDF stablecoin series, upgrading from a single transaction fee income to a multi-product platform. PancakeSwap, as BNB Chain’s oldest DEX, is quietly adjusting—reducing CAKE inflation, launching stock perpetual contracts, and announcing AI-driven prediction markets Probable—shifting toward building a diversified financial ecosystem.

Behind these shifts lie three important signals:

First, the cyclical limitations of Meme traffic are gradually becoming apparent. Users are no longer interested in how good the narrative is but whether the yields are real and whether protocols are sustainable. The era of simply piling up tokens and trading volume is over.

Second, the integration of real-world assets and on-chain products is becoming a new direction. Projects are actively combining traditional institutional capital to meet retail demand for stable yields and institutional expectations for compliant assets.

Third, protocol-level collaboration is truly happening. A single stablecoin can be used for payments, lending, mining, and collateralization simultaneously. Capital flows are no longer isolated; the entire ecosystem is evolving from “multiple parallel lines” to “an organic network.”

Outlook Before 2026: BNB Chain as the Preferred Channel for Real-World Asset On-Chain

As 2026 approaches, BNB Chain faces a critical turning point. The growth of new users may plateau—relying on Meme-driven traffic in the past will be hard to replicate, and long-term revenue strategies for institutions still need time to fully mature.

Against this backdrop, BNB Chain’s future path becomes increasingly clear.

First, it will become the preferred infrastructure for real-world asset on-chain. BNB Chain has fully demonstrated its capacity to support high-frequency trading and stable assets in 2025, providing a “safe, controllable, low-friction” on-chain channel for institutions. As stablecoin market cap continues to grow, RWA projects land intensively, and more countries and financial institutions adopt an open attitude toward on-chain assets, BNB Chain is expected to rise as the top choice in Asia-Pacific and even globally.

Second, exploration of new tracks is also underway. Prediction markets are experiencing diversified explosion on BNB Chain—@opinionlabsxyz approaches from a macro trading perspective, @predictdotfun innovatively integrates prediction positions into DeFi to improve capital efficiency, and @0xProbable offers zero-fee experiences. Additionally, privacy technology applications are emerging, with zero-knowledge proofs and other privacy frameworks promising to help financial institutions securely isolate private data on-chain.

Third, underlying protocol upgrades will continue to optimize. In 2026, BNB Chain aims to achieve a throughput of 20,000 transactions per second, further shorten confirmation times, and potentially reduce Gas fees. Innovative features like configurable and compliant-friendly privacy mechanisms, AI agent identity registration systems, and more will be gradually introduced, further lowering participation barriers.

When retail funds meet institutional long-term allocations, and native on-chain yields connect with real-world cash flows, BNB Chain’s 2025 practices have proven the feasibility of this experiment.

Looking ahead to 2026, guided by the concept of internal harmony, BNB Chain will undoubtedly become the most watched experimental ground for observing the “harmony and coexistence of TradFi and crypto.” Coexistence may well be the key word for the next phase of the crypto ecosystem.

BNB2,18%
RWA3,4%
MEME-0,76%
FLOKI1,63%
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