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I'm optimistic about this direction, mainly based on the following logic:
**This is not an ordinary Meme coin**
First, it’s important to recognize a fact — it is a native Chinese Meme, not a translated one. All successful Memes in history (DOGE, PEPE, WIF, BONK) point to the same trait: they are tied to native language emotions, not financial narratives.
In Chinese internet culture, this phrase itself carries inherent viral genes. Strong emotions, strong presence — it can declare, counterattack, mock, and also be creatively adapted to various scenarios. In other words, it survives not by storytelling but by linguistic intuition.
**Long-term gap for Chinese users**
There is a clear imbalance in the Meme world: Chinese users are huge in number but can only participate in secondary dissemination of English Memes, remaining on the fringe of the narrative for a long time. Native cultural assets are severely lacking. This is essentially a test of cultural assets being on-chain. If successful, more native Chinese Memes will emerge in the future.
**Market structure has already changed**
From 2024 to 2025, the role of Memes will undergo a qualitative shift. They are no longer just entertainment for retail investors but have become containers with high turnover, high attention, and high liquidity. From "jokes" to "liquidity tools."
**Where is the competitive advantage**
Language itself is a moat. English Memes face competition within a global pool, while Chinese Memes, due to language isolation, will have more concentrated community consensus, more volatility, but also more purity.
There is a large space for creative derivatives: variations like "It's back," "It's here again," "Bull market is here," "Liquidation is here"... Whether it can survive depends entirely on whether it can be repeatedly applied, and it fully qualifies.
**Deeper significance**
What is being tested is not just this Meme itself, but the market’s acceptance of Chinese cultural assets. From an investment research perspective, it should be defined as: a high-volatility, emotion-driven, short-cycle attention asset. If successful, it will open the door for future native Chinese Memes.