Major quick-service restaurant chain Steak 'n Shake is now pricing select menu items directly in Bitcoin, marking another milestone for cryptocurrency adoption in mainstream commerce.

This move signals how digital assets are transitioning from speculative trading instruments into practical payment solutions. When established restaurant brands begin calculating meal costs in Bitcoin rather than just accepting it as an alternative payment method, it demonstrates shifting market dynamics.

The restaurant industry traditionally operates on razor-thin margins, making Bitcoin pricing a calculated business decision rather than a gimmick. It suggests confidence in Bitcoin's price stability and consumer demand for crypto-based transactions. Whether this represents broader industry momentum or remains an isolated marketing play, the willingness of legacy corporations to experiment with Bitcoin economics shouldn't be overlooked.

As more household-name brands test Bitcoin integration across their operations—from pricing to settlement—the narrative around cryptocurrency utility continues evolving beyond trading platforms and into daily commerce.