European traditional banks are opening a new door. The second-largest banking group in France, BPCE, recently made a big move—directly offering Bitcoin and Ethereum trading features to approximately 2 million retail customers. The key point is that customers don’t need to switch to other platforms; they can trade directly within their usual banking app. It’s that simple and straightforward.

This is no longer a cautious trial phase; BPCE has announced plans to roll out this service to all 12 million customers by 2026. Meanwhile, French financial regulators are also doing their homework. Recently, instead of tightening, they have relaxed relevant regulations, explicitly allowing the sale of compliant crypto asset products to ordinary consumers. This clear signal indicates that obstacles for large capital entry are being systematically removed.

In fact, France is not the only country making moves. Major traditional banks in Spain, such as BBVA and Santander, have already started doing this. Financial institutions across Europe seem to be moving in the same rhythm—integrating crypto assets into everyday financial services in tangible ways. What was once speculation about “whether it will happen” has now turned into the reality of “it has already arrived and is accelerating.”

Imagine a future where more and more people can buy and sell Bitcoin and Ethereum anytime through their local bank app. A new wave of liquidity could be about to begin. This mode of entry led by traditional finance is on a completely different scale compared to retail investors entering through small exchanges before. Who will be the next major European bank to follow suit? That question might be answered even faster than the answer itself.