Aave has solidified its position as the dominant force in on-chain lending and borrowing. Looking at the current trajectory, the platform is projected to capture over 85% of all DeFi lending revenue by late 2025—a significant jump from its historical market dominance of 60–80%. This expansion reveals more than just growth numbers; it reflects Aave's sustained competitive advantage in the sector. The protocol's ability to maintain and extend its lead stems from consistent product innovation, strategic upgrades rolling out across multiple blockchain networks, and a proven track record of adapting to market demands. Each enhancement strengthens its moat, making it increasingly difficult for competitors to challenge its market leadership in the lending and borrowing space.