Memecoin on the Sui system: Profit opportunities and risks to watch out for in 2024-25

Blockchain Sui has quickly become one of the most attractive destinations for those looking to participate in the memecoin market. With an optimized Layer-1 architecture, Sui handles up to 300,000 transactions per second with an average fee of only $0.0015, creating an ideal environment for memecoin development. The integration of USDC into the Sui ecosystem has significantly increased liquidity, opening easier access for investors and developers.

As of the end of 2024, CoinGecko has recorded over 30 Sui-based meme tokens with a total market value exceeding $300 million. Projects like sudeng (HIPPO), AAA Cat ($AAA), and Fud the Pug ($FUD) have become familiar names within the community. However, before entering the world of these fun tokens, investors need to understand both the opportunities and the potential dangers.

Why is Sui becoming the main playground for Memecoin?

The success of memecoins on Sui is no coincidence. This blockchain is designed with the Move programming language, allowing it to process large volumes of transactions without the scalability issues faced by other blockchains.

An average processing speed of 400 milliseconds combined with low costs makes a difference. Compared to other blockchains where transaction fees can be hundreds of times higher, Sui allows retail traders to participate without worrying about excessive fees. This is why memecoin, with its high speculation nature and frequent trading demands, is booming on this platform.

Additionally, support from the Sui community and the fact that the platform focuses on DeFi also contribute significantly. When USDC is deeply integrated into the ecosystem, it creates a bridge between the DeFi world and community projects, making it easier for memecoins to find their footing.

Notable Memecoins on Sui

sudeng (HIPPO) — Market Champion

sudeng is currently the largest memecoin on Sui, with a total market cap of $10.71 million as of December 2024. Although this figure is lower than previous periods, the project remains independent thanks to sustainable community initiatives.

What makes sudeng stand out is not only its price performance but also its social purpose. The project donates 1% of profits to wildlife conservation, having donated $150,000 to Khao Kheow Zoo in Thailand to care for Moo Deng — a viral dwarf hippopotamus on the internet and a symbol for the token.

In early October, sudeng experienced a surge of over 30%, reaching an all-time high of $0.018. The combination of cultural memecoin and meaningful charitable goals has helped this project stand out in a volatile market.

Fud the Pug ($FUD) — Community Spirit

Fud the Pug was launched in December 2023 via a free airdrop to the Sui community. Unlike other memecoins with direct profit goals, FUD focuses on the philosophy of “fun, stupidity, and Sui.”

Since its launch, FUD has increased by 107% within a week and accumulated a market cap of over $38.7 million. The secret to FUD’s success lies in its decentralized approach, operated by a team of developers and Sui supporters without central leadership.

The “FUDnomics” mechanism plays a key role: 20% of the supply is burned permanently to ensure scarcity, while 50% is allocated to community initiatives. This strategy helps maintain long-term value while building trust with investors.

BLUB ($BLUB) — Rising Star

BLUB, launched in mid-2024, proudly calls itself “the dirtiest fish in the Sui ocean.” Created by the team behind the famous memecoin Pepe, BLUB brings fun and chaotic energy into the Sui ecosystem.

With a total supply of 420.69 trillion tokens, the project allocates 75% for liquidity on exchanges. 10% is dedicated to development and marketing, and 15% for contributors (vesting linearly over 3 years from June 2024).

BLUB has seen a 10% increase in the past week, pushing its market cap above $47 million. The blend of creative meme culture and balanced tokenomics management has made BLUB an attractive choice for investors.

AAA Cat ($AAA) — Explosive Growth

AAA Cat is one of the best-performing memecoins on Sui, with recent growth exceeding 665%. Starting as a simple idea on Sui’s Move Pump, AAA Cat quickly became a phenomenon when its bonding curve supply was sold out in just a few minutes.

With a market cap close to $15 million as of October, AAA Cat demonstrates the appeal of meme culture. Its focus on black cats and community engagement has attracted investors seeking quick profit opportunities.

SUIMAN ($SUIMAN) — Focused on Sustainability

Suiman, launched in 2024 with a total supply of 1 billion tokens, stands out with its long-term approach. Most of the liquidity funds have been burned permanently to create deflationary pressure, ensuring scarcity.

Instead of relying solely on hype, Suiman rewards long-term holders through burn and staking mechanisms. Its no-tax transaction model also makes it more attractive for frequent trading.

Suiman reached an all-time high of $0.0038 in October 2024 before entering a correction phase, reflecting normal market volatility for memecoins.

How to start trading Memecoin on Sui

Step 1: Set up a compatible wallet

To trade memecoins, you need a wallet supporting Sui. Popular options include Sui Wallet and Suiet Wallet.

Sui Wallet can be installed as a browser extension. After setup, store your (recovery phrase) securely, as it is the only key to recover your account.

Suiet Wallet is another user-friendly option, allowing you to create a wallet, manage tokens, and connect to Sui applications.

Step 2: Buy SUI tokens

You will need SUI, the native token of the network, to buy memecoins and pay transaction fees. SUI can be purchased on centralized exchanges and then transferred to your Sui wallet.

Step 3: Trade on decentralized exchanges

Access decentralized exchanges like Suiswap, connect your Sui wallet, select the memecoin you want to buy, enter the amount of SUI to swap, and confirm the transaction. The memecoin will be added to your wallet balance immediately.

Unavoidable Risks

Before “all-in” on any memecoin, understand the dangers:

Extreme volatility: Memecoin can increase 100% in a day and then drop 80% the next. This volatility is often driven by market sentiment, whale activities (large holders), or social media news rather than real fundamentals.

Rug pull — the most common scam: Developers can withdraw from the project and disappear with investors’ funds after hype. This is especially common in memecoin space where many projects lack long-term vision.

Pump-and-dump schemes: Influencers hype a token, drive prices up sharply, then sell large amounts, causing prices to crash and late investors to suffer losses.

Lack of intrinsic value: Unlike blockchain projects with specific technology or utility, memecoin often relies solely on market psychology and social media effects.

To minimize risks, always conduct thorough research: verify team identities and histories, check if the code has been audited, and whether liquidity is locked.

Summary

Memecoin on Sui offers exciting opportunities but also significant risks. Projects like sudeng (HIPPO), FUD, BLUB, and AAA Cat have shown that memecoin can still generate moments of profit within the development of the Sui blockchain.

However, remember: only invest what you can afford to lose. Always prioritize thorough research, stay updated on the latest developments in the Sui ecosystem, and avoid promises that sound too good to be true. The memecoin market is still evolving, and cautious investors will have better chances for sustainable profits.