What is YZY?

In the crypto world of 2025, celebrity tokens emerge as disruptive phenomena 🚀. YZY stands out among them. It was founded by Ye, formerly known as Kanye West. This controversial artist found an outlet in blockchain after being rejected by major brands.

YZY goes beyond mixing fame and technology. It is an alternative. A crypto solution for public figures in trouble 🔥.

The essence of YZY

YZY is the digital currency of Yeezy. It is mainly used to purchase products on their website. Ye can thus operate without Shopify, which turned its back on him after his controversial comments.

The token is quite centralized:

• Ye has 70%
• Only 10% circulates freely
• Investors hold 20%

Ye tokens have lock-ups. Some for up to 12 months. Avoid mass sales.

Kanye West and the connection with Yeezy

Born in 1977, Ye has greatly influenced global hip-hop. He started as a producer. His album "The College Dropout" catapulted him. He has sold over 160 million records. He has 24 Grammys 🏆.

Yeezy collaborated with Adidas and Gap. An impressive commercial empire. But in 2022, his antisemitic comments changed everything. Companies fled. In 2024, Shopify closed its online store after new controversies.

This context explains its turn towards YZY. Cryptocurrencies resist censorship. It seems to be their lifeline.

The dramatic development of YZY

The story of YZY has unexpected twists 🌪️. In early February 2024, Ye hinted at contacts with Coinbase. The market got excited. Then he declared: "I will not issue a coin." He claimed to have turned down 2 million for creating a token.

The market cooled down. The odds on Polymarket dropped from 40% to 13%. Surprise: weeks later, sources revealed to CoinDesk that Ye was secretly preparing YZY.

The token was supposed to be sold on a Thursday. It was postponed to Friday. The incident of the "Argentine president's coin" generated caution. Ye wanted to imitate the TRUMP token, where Trump controls 80%. In the end, Ye ended up with 70%.

Operation of the YZY ecosystem

YZY combines two elements:

1. It is the payment tool for Yeezy products
2. It benefits from Ye's celebrity effect. It mixes utility token and memecoin 🌟

Its centralization is both its strength and weakness. The market does not fully trust.

Distinctive Features of the Token

1. Celebrity Effect: YZY lives off Ye's influence. It depends on his fame.

2. Based on Solana: Fast. Low fees. Perfect for e-commerce.

3. Clear commercial application: It's not just a memecoin. It serves a specific purpose.

4. High centralization: 70% in the hands of Ye. Control yes, but controversy too.

YZY Tokenomics

The distribution generates debate:

• 70% for Ye
• 20% for investors
• 10% in the market

This concentration is concerning. Price manipulation? Where did decentralization go? The staggered blocks attempt to calm the nerves.

YZY shows a trend: celebrities are invading crypto. TRUMP and LIBRA are doing the same. The future? Uncertain 🔮.

Future Perspectives

YZY has advantages and challenges for 2025.

Strengths:

• Millions of Ye followers. Potential users.
• Direct linkage with Yeezy. Real value.
• Lockups can stabilize the price.

Risks:

• 70% in the hands of Ye. Risk of manipulation.
• Ye's controversies may sink the project.
• Celebrity tokens often drop after the initial boom.

It will all depend on Ye and the future of Yeezy 🌕.

YZY versus other celebrity tokens

YZY vs TRUMP

Both are centralized (70% Ye, 80% Trump). They take advantage of their followers. TRUMP generated nearly 100 million in commissions in two weeks.

TRUMP can be a mirror for YZY. It skyrocketed to 14.5 billion in capitalization. Then it fell by two thirds. A lesson.

Worrying data: 50 major TRUMP investors made over 10 million each. About 200,000 small investors lost money. YZY could repeat the pattern.

YZY vs Libra

YZY and LIBRA ( promoted by Milei ) have the backing of public figures. Their purposes and strategies differ quite a bit.

In 2025, YZY aims to stand out through its integration with Yeezy. Investors are watching. Will it overcome the issues of other celebrity tokens? 🚀.