Exploring the Launchpad platform Heaven: Why is LIGHT rising, and what is the resistance for further growth?

Author: Trissy, encryption KOL

Compiled by: Felix, PANews

When I first saw Heaven and its $27 million ICO, my personal first reaction was, "Oh, another launchpad that scoops up eight-figure funds from the market."

Perhaps most people who have not deeply studied its mechanism or read related analysis articles by peace (the founder) would react this way.

I have been tired of the debates about the Launchpad for a long time, which is also part of the reason for the slow progress in conducting due diligence on Heaven. However, as a trader, it is crucial to understand what is favored in the current environment.

In these markets, maintaining a skeptical attitude is an important trait because you want to have a strong belief in your ideas, but not at the cost of ignorance and lack of understanding.

Whenever a new ecosystem emerges, people usually dismiss it easily, especially when CT attacks it heavily; moreover, the market has just gone through projects like Launchcoin, which has completely shattered the confidence of everyone who believed in the "flywheel" mechanism.

I was once the most staunch supporter of ICM and am very disappointed with Pasternak's (founder of Believe) delivery and over-commitment.

Related reading: Is Believe facing backlash from traffic? The platform token LAUNCHCOIN skyrockets but cannot hide ecological concerns, and community sentiment has plummeted.

Fortunately, Peace seems to be the complete opposite of Pasternak and is very proficient in trading and CT. This is not meant as flattery, but Peace's articles are among the clearest works I've read recently, and I am quite picky when it comes to writing.

narrative

• Pump = memecoins
• Launchcoin = ICM
• Bonk = Ecosystem Support
• Boop = KOL and incentive measures
• Mo​​onshot = Retail investors
• Jupiter = Dex User
• Meotora = Enterprise

Heaven = Philosophy?

Heaven is a highly philosophical Launchpad, which is why it has achieved great success recently, as the encryption industry has always been a spiral development industry. This is also why the native CT founders perform much better than those who cannot effectively harness this application.

They are not focused on lower fees, user experience, KOL, events, etc. They have two goals:

• Flywheel (will be explained in detail later)
• Halo

"What is the main moat of Launchpad to gain prestige?"

When I first read this point of view, I thought it was quite crazy, but because of Peace's high-quality writing, he articulated this idea in a very convincing way, and it was simple enough for quite a few traders to support it.

The concept of having a "halo" is quite similar to the KOLs you are concerned about. Why do celebrities like Kobe or accounts like Uber have such a significant impact on people's perceptions or transactions? It is not derived from attention, but rather from the halo.

The halo effect is a bias of reputation, as it triggers certain emotions while you read/listen, thus possessing stronger intuitive elements. It is usually caused by the feelings it evokes at a specific moment or by a series of unpredictable events or the difficulty in maintaining a correct stance.

A halo is a fluid, not a force. Unless you invest a lot of time in CT or are an elite-level creator, it's hard to gain a halo and attract a large audience without making enemies.

The construction of Heaven is based on the concept of belief and faith. This is also the reason why they launched the token instead of the product first, as they believe it is a social experiment aimed at seeing how many people resonate with their vision. They intentionally delayed the Launchpad feature to filter out those who are not steadfast believers, thereby achieving better price appreciation.

This provides traders with the option of having an automated market maker (AMM) at the underlying level. $LIGHT is not intended to bring additional liquidity to Heaven, but rather it has its own meaning of existence.

In recent years, CT has been obsessed with "attention trading", and the advantages gained through attention have weakened because they are too easily identifiable. They believe that aura is the last metric that has not yet been fully represented on-chain, as it is more of a fluid state rather than an easily measurable metric.

Why do people with 5,000 followers seem more energetic than those with 50,000 followers?

technology

Heaven takes a completely different approach to technology and believes that enforcing standardization is more effective than things like ERC standards.

They have always believed that Pumpfun has won the market by building pumpswap and are trying to obtain all fees from Raydium, Metora, and Jupiter.

Previously, they coexisted harmoniously, but now it has turned into a PvP environment, which is also the reason for the rise of so many Launchpad competitors, as Pump has become greedy, trying to monopolize the market. This is exactly why Heaven is so focused on building a dual AMM.

They adopted a dual approach AMM strategy because they believe that AMM is the ultimate form for achieving precise trading, which cannot be achieved solely by the wrappers of Meteora or Raydium. Therefore, they simultaneously built both AMM and wrappers.

AMM is designed as an extension of the Launchpad. Any token traded on Heaven's DEX must be deployed through the Launchpad, without exception. This is a closed container.

This means that any trading tokens seen on Heaven's DEX must go through their review. This allows for fees to be charged and keeps the entire process internal from start to finish, thus preventing any loss of liquidity or market share.

Heaven completely skipped the bonding curve ( and directly released the tokens onto its own AMM, avoiding the common migration mechanisms seen in Pump launches. Heaven did not start from scratch, gradually increasing through the curve until reaching the Raydium migration threshold (which snipers often take advantage of), but instead injected a small amount of virtual SOL into each pool to simulate instant liquidity without requiring the deployer to provide funds.

This means that the project can be launched for free, with real buying and selling activities from the very first second. There is no migration window, no limit on the purchase amount for initial developers, and no moments of price manipulation, only clear and instant price discovery. To further restrict bots, Heaven has added a brief 6-second declining tax at launch, which can prevent front-runners while not affecting normal trading volume.

Its goal is to find global parameters that can bring creativity to the market, rather than simply allowing developers to customize everything (which is quite similar to the way social media platforms operate, where the focus is on the creativity itself rather than the delivery method). This is also the root of their obsession with standardization.

) flywheel

Unlike Launchcoin, Heaven implements a 100% buyback and burn mechanism for all protocol revenues. All protocol fees generated from each transaction on Heaven will be directly used to buy back and burn $LIGHT tokens.

This seems to be the right direction that any Launchpad should take, as your token should be the primary means of your success. If you don't believe that, just take a look at Hyperliquid.

As the market environment becomes more predatory, consistency will become one of the key distinguishing factors that allows people to hold tokens for more than a few days. Under current conditions, the survival of any ecosystem relies on the support of its believers. Without complete consistency and token repurchase, it is difficult to find reasons for traders to hold tokens when the team is unwilling to hold them.

As of the time of writing this article, they have repurchased and destroyed $1.7 million worth of tokens, with these funds coming from trading volume fees. This is also the achievement made in the five days since the platform has been fully operational.

roadmap

I personally agree with the views of the Peace and Heaven teams. They do not pursue a real business moat like the live broadcasts of Pump or the user guidance of Launchcoins. On the contrary, they believe that there is not much time left for the project, and due to the convenience of easily building products without coding tools, we are currently heading towards a reality where software becomes worthless.

This is why the personal X profile is "the last bull market."

For nearly all companies that rely on code, a future without a moat is approaching. Currently, Launchpads in cryptocurrency are just a niche vertical, but their homogenization is happening quickly, and the collateral damage will affect almost every software company.

The idea is that software, products, websites, applications, games, or any complex code will become as simple as writing a post.

With rich and accurate logic, it provides developers with a fair competitive environment, as users' choices have now become endless. Competition will only intensify, leading to increasingly shallow logical moats.

Companies cannot rely solely on pure technology to become leaders, as this advantage is becoming increasingly easier to match. User adoption rates and user stickiness need to be obtained from other areas. Being able to collectively own a part of anything they interact with is the moat of Heaven.

The "flywheel" itself is not a powerful moat that attracts users to join; it is merely the most appealing solution in an environment where users have "no moat." They hope to possess more aura than other companies, which will become the moat of the future, and collective ownership will be the main way to gain more aura. You could say that some crypto-native IPs like $PENGU have already achieved this, having withstood the test of time and possessing heritage and some form of aura.

Guide

The team has publicly stated that they will not pursue any large business expansion deals, nor is this an evolution of ICM, nor is it a platform for practicality and profitability. Although as traders, solely relying on "aura" to attract the best builders/deployers/creators is somewhat concerning.

Peace believes that the impact of attracting star founders through Loom videos, as seen on Launchcoin, is gradually diminishing for the ecosystem. They still plan to expand their business and attract new deployers, but they want to make this business look like art.

Unfortunately, they did not elaborate on how to develop the ecosystem, which adds a layer of mystery. However, this often works best for encryption marketing, as it can trigger the highest level of speculation. Once traders see the cards in hand, it becomes easier to link them to fundamental valuations, thereby weakening the growth momentum.

Due to their desire to become a one-stop platform, two different fee structures have been defined: one for builders (1% transaction fee) and another for memes (0.1% transaction fee). Ultimately, Heaven believes that ICM, AI, utility, and memes will all merge together. As software development becomes as simple as a prompt, the boundaries will gradually blur.

Starseed is an interesting initiative, as it is the native ecological fund of the project. Currently, this fund is not being tracked, and all buying operations are not disclosed to the public. Starseed will also maintain a publicly neutral stance on related ideas. This is in stark contrast to other ecological funds seen previously, and it is the right step, as purchases from ecological funds typically send a sell signal to most traders.

Can the token be purchased?

Individuals are not early users, and part of the reason for writing this article is also due to the recent rise in its token price, but their unique construction concept is indeed very novel and has not been seen before.

"Less talk, Mr. KOL, is it going up or down?"

To be honest, I really wish I could give you a definitive answer. But unfortunately, the market is too unstable, and the rotation speed is constantly accelerating.

It is important to point out that the currently popular meme stocks on the platform are very weak. Over time, traders have gradually raised the prices of the infrastructure/platform that supports this ecosystem, as they are well aware of how short-lived those fleeting applications, meme stocks, or novelty products can be.

Bidding betas were once a viable on-chain trading method, and now the pace of this method has accelerated, requiring only to repeatedly bid on the fastest asset, while other parts of the ecosystem are performing noticeably worse, even worse than Bitcoin.

While individuals do agree with the concept of "Heavens and Peace" about how to build correctly and not impose anything, unless there are things that can break the mold, a platform driven solely by this concept does not have a strong enough moat to last more than a few weeks.

As seen on Launchcoin, it was able to maintain a $100 million range for 70 days before traders ultimately lost confidence in Pasternak's short commitment. Seventy days is a long time in the encryption space, indicating the level of confidence people have in the ICM field, as it has been over six months without seeing any form of strong utility (since the AI boom).

Traders want to bet on the fundamentals, they are tired of the rotation of those memes, trying to adopt a robust strategy, but no one has the right mindset to build a platform that supports its long-term development.

Individuals currently do not hold any $LIGHT, and they will not purchase or participate in this ecosystem unless they can present a compelling reason. Since the project has not disclosed how to attract new deployers/builders, the token price has instead been rising steadily, making this disclosure increasingly important.

As prices rise, expectations also increase. Once they reach a certain level, even God cannot meet the traders' expectations, making it increasingly difficult to maintain attention and confidence. Personally, I believe that the main trend of this wave of trading has passed, and many traders are still in a wait-and-see mode, but the market may not have peaked yet.

Unless the project can come up with something special, this momentum + uncertainty + lack of trust in the chain + rotation will become a heavy boulder that is difficult to push uphill.

I really like Peace's articles; this is one of the best articles I've read in a long time. His philosophical perspective is very well articulated. The issue lies in the uncertainty around user guidance and how to attract new users while retaining existing ones.

I personally once had high hopes for ICM and sincerely hope that practical projects can succeed. If Heaven can find a way to facilitate this, I will strongly support their ecosystem. I hope they can prove my viewpoint wrong and bring some much-needed freshness to the chain.

The success of Launchcoins stems from their ability to bring profitable projects into the ecosystem. Their failure, on the other hand, is due to ineffective communication on X and unfulfilled empty promises.

The success of Light stems from the clear planning of Peace and the implementation of a 100% buyback flywheel mechanism. What they lack is a truly effective user guidance model, or rather, a reason to attract excellent teams to join the ecosystem.

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Related reading: A deep comparison of the 8 major mainstream Launchpads, who will be the king of versions in 2025?