Web3 projects are introducing points systems to optimize Token economic models.

Recently, an increasing number of Web3 projects have begun to introduce points systems to enhance user retention and participation within their communities. This trend stems from the significant advantages of points systems in optimizing Token economic models, managing user expectations, and attracting sustained attention.

For projects that have issued coins, points can help design a dual-token model. Equity tokens relate to the benefits of holders, while functionally natured points are linked to community participation and loyalty. By establishing clear point distribution rules and redemption mechanisms, projects can incentivize loyal community participants and inject new vitality into the ecosystem.

Projects that have not issued coins can leverage point systems to design a more reasonable token economic model. By analyzing the total number of points and user holdings, projects can better plan future token distribution and airdrop strategies, avoiding the problem of a sharp decline in community interaction after the airdrop.

The points system also provides an effective tool for managing user expectations for projects. By defining the value of each action and setting corresponding points, projects can establish open and transparent rules that help build a fair and sustainable community ecosystem.

In a rapidly changing bull market environment, the points system has become an important means to attract users' continuous attention. As users accumulate more points, their stickiness and expectations for the project will also increase accordingly.

When designing a point system, projects need to determine the focus of incentives based on their own characteristics. Projects that emphasize trading behavior may consider factors such as transaction frequency, transaction volume, and the time funds are held; whereas projects that are not oriented towards trading behavior should focus on activities such as user communication, knowledge sharing, and platform promotion.

For projects with limited resources, a third-party platform can be used to quickly establish a points system. These platforms provide comprehensive tools to help projects design hierarchical systems, task classifications, and cyclical tasks, significantly reducing repetitive work. The involvement of third-party platforms can also enhance users' trust in the points system.

As user behavior becomes increasingly utilitarian, timely incentive feedback and real-time ranking updates have become key to stimulating user participation. Mature community solutions can meet these needs and provide strong support for projects.

Overall, the points system has become an important trend in the operation of Web3 projects. Whether built in-house or with the help of third-party tools, establishing a points system that is suitable for one's own project will help it stand out in a highly competitive market.