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In my opinion, this is top-level storytelling, it is the PEPE dog.
Matt Furie's narrative has recently become very popular, so it makes complete sense for PEPE the dog to become part of the SPEPE beta game.
In fact, overall, the performance of dogs has been outstanding, such as "doge", "shiba", "wif", "bonk", etc., plus "PEPE", which has created one of the most exciting stories ever.