Gate's Chief Business Officer Kevin attended the match in Milan to witness Inter Milan's peak moment.

In April 2024, the global leading cryptocurrency exchange Gate.io reached a landmark moment in its collaboration with the Inter Milan football club. Gate.io's Chief Business Officer, Kevin Lee, traveled to Milan as the brand spokesperson to witness the deep integration of the brand identity with the passion of the green field. From the exclusive privileges of the VIP channel to the giant brand identity display at the center of the stadium, this experience that bridges Web3 and the sports world is redefining the paradigm of brand collaboration in the Web3 era.

Kevin watched Inter Milan's Serie A clash against Cagliari FC at the San Siro Stadium. Inter Milan won 3-1 against Cagliari to dominate the field and move six points ahead of second place in the standings. In this match, Gate.io as the official sleeve sponsor of Inter Milan, achieved all-round brand exposure at the San Siro Stadium. From the LED screen on the side of the stadium to the scrolling display of the brand logo on the main screen in the center, to the exclusive brand exposure during the pre-match squad announcement, to the giant Gate.io logo that occupies the center of the stadium before the game and during halftime, the brand vision was strong throughout the event. At the same time, the entrance of the VIP box and garage, the external gate of the stadium and the façade of the Inter Milan Museum were all paved with a brand identity matrix, which cooperated with the global social media linkage communication covering X, Instagram and other platforms on the day of the game, reaching more than 3 million fans to interact with each other, completing the full release of online and offline brand potential.

This collaboration is not only a victory for brand visual exposure but also a deep resonance of spiritual values. Gate.io shares a global vision and innovative genes with Inter Milan. Gate.io's user base is growing rapidly, having surpassed 22 million, breaking geographic boundaries with blockchain technology, just as Inter Milan connects football fans around the world. The strong alliance of these two international brands will bring broader global influence to each other. Blockchain technology is also reshaping the fan experience, as both parties will explore a new football interaction ecosystem by converting tickets into permanent digital assets and using NFTs to upgrade fan loyalty programs.

As the Chief Business Officer of Gate.io, Kevin experienced the football atmosphere of Europe's top stadiums with fans in Milan. Before the match, Kevin visited iconic landmarks such as the Inter Milan Museum and nearby shops, taking photos with classic moments in the team's history. He recorded these journeys through short videos, leading global users on a virtual tour of the club's sacred grounds. In the VIP corridor and lounge at San Siro Stadium, Kevin experienced premium viewing services. The VIP seating offers an excellent view, providing a panoramic view of the pitch, closer to the field than regular stands, resulting in an almost zero-distance viewing experience, just a step away from the substitutes' warm-up area. The exclusive VIP lounge offers attentive services outside the pitch, with a high-end buffet available before and after the match, while also providing opportunities for casual interactions with industry leaders. The VIP experience meticulously crafted by Gate.io has become an industry benchmark.

Gate.io's strategic partnership with Inter Milan extends into the realm of social responsibility. On April 9, 2025, Gate.io, in collaboration with Inter Milan, launched the "Football Builds Dreams for the Future: Gate.io x Inter Vietnam Charity Program," to construct an 880-square-meter professional football field for Cam Xa Primary School. Kevin attended the donation ceremony and delivered a speech on-site, expressing Gate.io's steadfast commitment to supporting youth sports initiatives. In the future, Gate.io will continue to build a sports ecosystem in the Web3 era, writing a new chapter of cross-border cooperation.

Disclaimer The content here does not constitute investment advice or any offer, solicitation, or recommendation of products or services. Please note that Gate.io may restrict or prohibit the use of all or part of its services in restricted jurisdictions. For more information, you should read its applicable user agreement.

Gate.io team April 14, 2025

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