Pennywise suddenly exploded on TikTok lately—I mean seriously exploded. Scrolling through, you'll find tons of edits racking up millions of views and likes. The engagement numbers? Wild.

People are creating all sorts of content around it, and the algorithm seems to be eating it up. Some videos are hitting view counts that most projects dream about. This kind of organic viral spread on TikTok isn't something you see every day in this space.

Worth keeping an eye on how this social momentum translates. TikTok virality can be a strange beast—sometimes it fizzles out fast, sometimes it snowballs into something way bigger.