Banco Central y otros ocho departamentos: Prohibido ofrecer servicios de marketing en línea para la emisión y negociación de monedas virtuales

Golden Finance reports that on April 24th, the People’s Bank of China and seven other departments jointly issued the “Administrative Measures for Online Marketing of Financial Products,” which will come into effect from September 30, 2026, systematically regulating online marketing activities for financial products.
The measures clearly state that only approved financial institutions and their proprietary platforms and entrusted third-party internet platforms can carry out online marketing of financial products, and it is prohibited to provide online marketing services for illegal fundraising, virtual currency issuance and trading, illegal foreign exchange margin trading, and other illegal financial activities.
The measures specify detailed requirements for the authenticity of marketing content, risk disclosure, algorithm recommendations, pop-up advertisements, account naming, trademark terminology, cooperation models, data and personal information protection, and clarify the regulatory division of responsibilities and penalties among financial regulatory authorities, cyberspace administration, telecommunications, and market supervision departments.