Pudgy Penguins: From NFT Collectible to Global Brand Evolution

9/10/2025, 7:59:52 AM

Pudgy Penguins, as a representative NFT brand of the Web3 era, has experienced ups and downs and a crisis of trust. Under the leadership of a new team, it has successfully transformed into a diverse ecosystem that combines physical and digital elements. Through brand rejuvenation, physical products, and an exclusive Layer 2 public chain, Pudgy Penguins has not only regained market attention but has also become a blockchain IP that balances culture and economy.

Brand Rebranding and Core Team

After the original team left and triggered a trust crisis, Luca Netz took over with a new team, focusing on creating a long-term development strategy centered around brand value and community culture. The team integrated marketing, technology, and creative resources, successfully rebuilding market confidence.

The integration of physical and virtual ecosystems

Pudgy Toys physical dolls have entered global retail channels, guiding users into the zkSync supported Pudgy World virtual space through QR Code. Pudgy Swap promotes the circulation of NFT transactions, while OverpassIP provides a one-stop service for IP authorization, creating an interactive ecosystem on and off the chain.

Self-developed exclusive infrastructure

Abstract Chain, as a Layer 2 public chain based on zk Stack, provides low fees and high performance to support comprehensive applications within the Pudgy ecosystem. It also extends diverse interoperability through cross-chain protocols to ensure a smooth and continuous user experience.

$PENGU token and community-driven

$PENGU is not only a medium of exchange but also a vehicle for community participation and value sharing. More than half of the tokens are distributed through airdrops and community incentives, while the core team tokens are locked to reduce speculation and ensure the project’s steady progress.

* The information is not intended to be and does not constitute financial advice or any other recommendation of any sort offered or endorsed by Gate.

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