Crypto Lead In to Coin: The Key Strategy for Web3 Ecosystem Conversion

The New Definition of Crypto Lead

In Web3, leads are no longer just simple potential customers, but various forms of user touchpoints including Discord newcomers, airdrop participation addresses, and on-chain wallet interactions. How to prevent these potential users from becoming traffic junk and convert them into token holders with actual value is the key to project success.

Three-Stage Transformation Framework

The first stage focuses on “guiding attention”, relying on on-chain verification and effective tasks to promote high-quality traffic; the second stage is “education and participation”, bringing users into token participation through operational teaching and governance experience; the third stage “empowerment and transformation” allows tokens to have actual functions and rights, facilitating continuous ecological contributions.

Successful Case Insights

Starknet attracts developers through on-chain tasks and airdrops, the Blast project enhances liquidity through invitations and TVL incentives, while Arbitrum uses long-term governance contributions as a basis for airdrops, effectively promoting deep binding between users and the ecosystem.

Practical advice for Web3 projects

Clearly differentiate Lead types and design adaptation strategies, set reasonable and valuable token incentives, introduce behavior tracking tools, and reserve a complete Tokenomics, thereby building a user-driven sustainable ecosystem.